Be the surf business AI recommends.
Your customers used to type “best surf school in Cornwall” into Google and scroll the results.
Now more of them ask AI instead:
“I'm heading to Cornwall for a week in September. I'm a complete beginner and want good instructors, small groups and a beach that works for learners. Where should I go?”
That's a different kind of search — and the businesses that win it aren't always the ones ranking #1 on Google. They're the ones the wider web talks about.
We help surf businesses get talked about.
Why this matters
Old search rewarded one thing: a page ranking for a keyword.
AI search works differently. Tools like Google's AI answers, ChatGPT and Perplexity increasingly draw on the whole web — blogs, publications, reviews, forums and local sites — to decide which businesses are worth recommending.
So when someone asks where to learn to surf in Cornwall, the answer is shaped by who else mentions you, not just what's on your own site.
If the surf web isn't talking about you, you're unlikely to be in the answer.
What we do
We build the mentions, visibility and credibility that get surf businesses recommended — by customers, search engines and AI alike. We work with surf schools, camps, shops, coaches, retreats and brands.
Blogger Outreach
Get featured on relevant surfing, travel, lifestyle and local sites.
Editorial Mentions
Earn contextual mentions inside established articles your customers already read.
Digital PR
Turn your business into a story journalists and publishers want to cover.
Brand Mentions
Get your name showing up across relevant sites and online conversations.
Media Placement
Land in the publications your customers already trust.
Community Visibility
Build genuine presence across surf forums, groups and discussions.
Be the answer to questions like these
- “Where's the best place to learn to surf in Cornwall?”
- “Best surf camp in Devon for beginners?”
- “Where can I hire a surfboard near Newquay?”
- “Which surf school in Croyde is best for families?”
- “Where should I stay for a surf trip to Wales?”
These are the questions your customers are actually asking. We help make sure your business is part of the answer.
How to think about it
The old way
target a keyword → rank a page → get the click.
The new way
answer real questions → earn mentions → build authority → become the recommended business.
Get mentioned. Build authority. Get recommended.
Get started
We help surf businesses across the UK get more visible, more credible and easier for both people and AI to find and recommend.